Patter Matters

Did you know that most energy bars have a one year shelf life? Yes, you read that correctly. One year. Begs the question: what sort of real food will taste good after sitting on a shelf for 12 months?

There has been much discussion lately about “Functional Foods," with new products claiming endless health benefits being blasted into social media and throughout the grocery aisle.

Canned. Scooped. Powdered. Liquid. Today’s proteins come in many forms. While many are from naturally derived sources, much remains unknown about the long-term effects of ingesting lab-created supplements and isolated components of food. Especially when consumed excessively. 

No one wants to pick up an energy bar and read the words "12 grams of added sugar." But that's exactly what you'll see when you reach for Perfect Bar's Coconut Peanut Butter bar. Or RXBAR's AM Blueberry Breakfast bar, which also has 12 grams of added sugar. Even Byte Bar, Kate's Whole Food Bar, and Bar You Eat have added sugar.