Patter Matters — ingredient list

The nutrition label is one of the most information-dense objects in everyday life — and one of the most misread. Most people look at two or three numbers: calories, maybe protein, maybe sugar. They make a judgment. They move on. The result is that the most important information on the package — the ingredient list — goes largely unexamined. Start With the Ingredient List, Not the Nutrition Facts This is the single most useful habit change in food shopping. The Nutrition Facts panel tells you what is in a product quantitatively. It does not tell you what the product is...