Patter Matters — brown rice syrup

The energy bar market is crowded, loud, and largely dishonest. Walk the snack aisle at any grocery store and you will find bars that call themselves "real food," "clean," "whole food," and "natural" — often in large type on the front of the package. Turn the bar over. Read the ingredient list. The claims rarely survive contact with the label. This is a guide to what actually distinguishes a whole food energy bar from a product dressed up to look like one. The Standard: What "Whole Food" Actually Means A whole food ingredient is one that exists in nature and...