Patter Matters — whole food

"Natural flavors" appears on more American food labels than almost any other ingredient. It is the second most common ingredient listed on packaged foods in the United States, trailing only salt. It is in your granola bar, your protein shake, your yogurt, and almost certainly in the energy bar sitting in your bag right now. Most people assume "natural" means something good. It does not. What "Natural Flavors" Actually Means The FDA defines natural flavors as substances derived from plant or animal sources that are used to add flavor to food. The definition sounds reasonable until you look at what...