Patter Matters

Canned. Scooped. Powdered. Liquid. Today’s proteins come in many forms. While many are from naturally derived sources, much remains unknown about the long-term effects of ingesting lab-created supplements and isolated components of food. Especially when consumed excessively. 

No one wants to pick up an energy bar and read the words "12 grams of added sugar." But that's exactly what you'll see when you reach for Perfect Bar's Coconut Peanut Butter bar. Or RXBAR's AM Blueberry Breakfast bar, which also has 12 grams of added sugar. Even Byte Bar, Kate's Whole Food Bar, and Bar You Eat have added sugar.

When it comes to food labels, one term that often catches our attention is "natural flavors." It seems like a wholesome and healthy addition to our food, but what does it really mean? 

We are constantly bombarded with information and distractions. Whether it's social media feeds, online games, or addictive apps, it's becoming increasingly difficult to resist the pull of technology. In his thought-provoking book "Hooked," Michael Moss explores the fascinating world of addiction and how the food industry, with its clever marketing strategies, has hooked us on unhealthy eating habits.